*ITC’s Engage, one of India’s leading fragrance brands and a segment leader with its pocket perfumes, collaborated with the best-selling romance author of India, Durjoy Datta in an exciting crowd-sourced campaign to invite micro tales that celebrate the unexpected moments of love. The crowd-sourced online campaign, to launch the convenient and innovative pocket-sized Engage ON, received a staggering 11,200 entries within a month. The best micro tales have been compiled – infused with Durjoy’s own moments of love – to represent an intriguing journey of playful romance.
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